Government of Mauritius   Ministry of Tourism Mauritius  

Programme

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At the #MyMauritius ExplorerLab Conference 2019, bloggers and influencers will learn tips and tricks in the field of SEO, social media marketing and business management during expert presentations by professional bloggers during a plenary day.

In the following days, workshops will be conducted to improve the writing, photography and videography skills of the bloggers. After each workshop, the bloggers will have the opportunity to practice their newly learned skills on tours of the destination.

Parallel to the blogger workshops, a full-day PRO workshop will be organised for Mauritius tourism industry partners.

On the last evening, an award ceremony will be organised to reward the bloggers for the best contents (e.g. best social media post, best photo, best story, best short video, etc..).

 

Monday – 11th November: arrival in destination and welcome dinner with bloggers, speakers and MTPA. – Bloggers have free time with Hotels

 

Tuesday - 12th November:

Plenary Conference for Bloggers (full day)

09:00 – 10:00: The travel influencer landscape – the good, the bad and the brilliant (Keith Jenkins)

10:00 – 11:00: What’s happening in destination marketing – trends and challenges (Peter Jordan)

11:00 11:30: Coffee break

11:30 – 12:30: Influencer ethics and the importance of responsible content creation (Becki Enright)

12:30 14:00: Lunch

14:00 – 15:00: How I Went From 0 to 750,000 Readers in 3 Years – strategies that drive traffic in leaps & bounds (Jurga Rubinovaite)

15:00 – 16:00: Effective ways to grow different income streams (Julie Falconer)

16:00 16:30: Coffee break

16:30 – 17:30: How to stand out from the crowd (panel)

              19:00: Dinner at respective Hotels

 

Wednesday - 13th November

Bloggers Full Day Indoor Workshop

10:00 - 11:00: Writing workshop (Julie Falconer)
11:00 - 11:15: coffee break
11:15 - 12:45: Photography workshop (30 mins presentation; 1 hour walking tour for practical lessons) (Laurence Norah)
12:45 - 13:45: Lunch
13:45 - 14:30: Photo editing workshop
14:30 - 16:00: Video workshop (30 mins presentation; 1 hour walking tour for practical lessons) Caspar Diederik)
16:00 - 16:15: coffee break
16:15 - 17:00: Video editing workshop

 

Thursday 14th and Friday 15th November

Full day practical lessons and tours
09:00 – 15:30  Outdoor activities across Mauritius (North and South Tour)
16:00 – 19:00: Return to the hotel and working on materials for the workshop/ editing videos

19:00: Dinner at respective hotels

 

Saturday – 16th November

11:00 – 16:00: Free time with hotels - Hotels can spend time with the bloggers to capitalise on their skills for the hotel promotion

12:00 – 15:00: speakers need to submit the results for the best contents for the gala

17:30 – 19h30: Gala Awards (cocktail) with bloggers, guests (MTPA & others), Speakers

 

As from the 16th November after the gala night award, bloggers and speakers’ departures. 

 

Sunday – 17th November

For bloggers and speakers who are still at the hotel can have spare time with the hoteliers.

Departures during the day