At the #MyMauritius ExplorerLab Conference 2019, bloggers and influencers will learn tips and tricks in the field of SEO, social media marketing and business management during expert presentations by professional bloggers during a plenary day.
In the following days, workshops will be conducted to improve the writing, photography and videography skills of the bloggers. After each workshop, the bloggers will have the opportunity to practice their newly learned skills on tours of the destination.
Parallel to the blogger workshops, a full-day PRO workshop will be organised for Mauritius tourism industry partners.
On the last evening, an award ceremony will be organised to reward the bloggers for the best contents (e.g. best social media post, best photo, best story, best short video, etc..).
Monday – 11th November: arrival in destination and welcome dinner with bloggers, speakers and MTPA. – Bloggers have free time with Hotels
Tuesday - 12th November:
Plenary Conference for Bloggers (full day)
09:00 – 10:00: The travel influencer landscape – the good, the bad and the brilliant (Keith Jenkins)
10:00 – 11:00: What’s happening in destination marketing – trends and challenges (Peter Jordan)
11:00 – 11:30: Coffee break
11:30 – 12:30: Influencer ethics and the importance of responsible content creation (Becki Enright)
12:30 – 14:00: Lunch
14:00 – 15:00: How I Went From 0 to 750,000 Readers in 3 Years – strategies that drive traffic in leaps & bounds (Jurga Rubinovaite)
15:00 – 16:00: Effective ways to grow different income streams (Julie Falconer)
16:00 – 16:30: Coffee break
16:30 – 17:30: How to stand out from the crowd (panel)
19:00: Dinner at respective Hotels
Wednesday - 13th November
Bloggers Full Day Indoor Workshop
10:00 - 11:00: Writing workshop (Julie Falconer)
11:00 - 11:15: coffee break
11:15 - 12:45: Photography workshop (30 mins presentation; 1 hour walking tour for practical lessons) (Laurence Norah)
12:45 - 13:45: Lunch
13:45 - 14:30: Photo editing workshop
14:30 - 16:00: Video workshop (30 mins presentation; 1 hour walking tour for practical lessons) Caspar Diederik)
16:00 - 16:15: coffee break
16:15 - 17:00: Video editing workshop
Thursday 14th and Friday 15th November
Full day practical lessons and tours
09:00 – 15:30 Outdoor activities across Mauritius (North and South Tour)
16:00 – 19:00: Return to the hotel and working on materials for the workshop/ editing videos
19:00: Dinner at respective hotels
Saturday – 16th November
11:00 – 16:00: Free time with hotels - Hotels can spend time with the bloggers to capitalise on their skills for the hotel promotion
12:00 – 15:00: speakers need to submit the results for the best contents for the gala
17:30 – 19h30: Gala Awards (cocktail) with bloggers, guests (MTPA & others), Speakers
As from the 16th November after the gala night award, bloggers and speakers’ departures.
Sunday – 17th November
For bloggers and speakers who are still at the hotel can have spare time with the hoteliers.
Departures during the day